Beyoncé believes there’s too much pressure on women to look perfect.
In a behind-the-scenes video for her new track Pretty Hurts, the 32-year old star admits that watching women feel under pressure to look a certain way by society is “heartbreaking”.
Speaking about the official video, director Melina Matsoukas said: “The concept of the video is really a behind the scenes look into society’s take on beauty and how it doesn’t bring you happiness and it doesn’t move you forward in life. It’s really finding yourself that brings you happiness.”
Beyoncé added: “I’m pretending to get a face-lift and Botox. It represents all the things that women go through to keep up with the pressure that society puts on us. Some of the things that young women go through, it’s just really heartbreaking for me.”
The video was inspired by a photograph of Beyoncé as a child, standing in front of a fireplace, surrounded by trophies and awards she had won.
She said: “When you get this trophy and you’re looking at it. Is it worth it?”
The video ends with the mum-of-one smashing up her trophy display and admitting that beauty should come from within.
She concludes: “That song represents finding that one thing in the world that makes you really happy.