Londoners are hoping to fill their pockets with free cash today as they take part in a treasure hunt in the city organised by an American millionaire.
The Hidden Cash trail, which has already become a phenomenon Stateside, will see people hunt for 20 envelopes filled with about £100 each in one of the capital’s parks.
Clues are being posted on the @HiddenCash Twitter page throughout today to lead people to the envelopes.
As of 1pm this afternoon, several envelopes had apparently been found, as winners posted pictures of themselves with the cash online.
Californian real estate investor Jason Buzi, 43, has revealed he is behind the seemingly selfless stunt.
In an interview with the Daily Telegraph, he announced plans to extend it to the rest of the UK if the London event proves successful.
He said: “We want to see how London goes first and then we’ll decide whether to expand it around the UK. Londoners are big Twitter users so I’m sure there will be quite a crowd. You guys seem to love a treasure hunt so it could become a scramble for the money.”
Responding to suggestions that he should instead be donating the money to charity, he said: “I give to charity, but HiddenCash is not about charity, it’s a fun game that brings people together that happens to involve money.”
Earlier this month, a separate group of Good Samaritans who have also been treating Londoners to a free money trail were criticised for not giving away enough cash.
The organisers said the hunt was “a bit of fun” and they were “disappointed” that some people appeared unimpressed by the amount of cash on offer.
What would you do if you found £100?