According to reports,the endorsement deal Peter Okoye of Psquare landed alone is said to be worth several millions of dollars. The signing of the contract between Peter and the company had taken place weeks before he was officially announced. With a show-stopping performance, the popular music star and dancer was unveiled at the event held at Civic Centre, Victoria Island, Lagos recently. The event saw the introduction of two new variants of the brand – Olympic Powdered Milk and ready-to-drink Olympic Apple Flavoured bottled drink products. The new, highly rich and nutritious Olympic Powdered Milk comes in 16g single serve sachet and 300g family pack, while the grab-and-go Olympic Apple Flavoured food drink is available in 500ml bottle. Peter who was dressed in black suit with a black hat electrified the occasion with a dramatic entry into the hall with a suitcase which contained the ‘best kept secret.’ The music star revealed the new Olympic milk variants which are ‘best kept secret’ through theatrical performance which wowed the audience. He performed for more than 30 minutes after unveiling the new Olympic powdered milk and Apple flavoured drink. There was ample time for him to display his unique dance steps on stage. He also endorsed the Olympic brand in a brief promotional video shown at the event.